![]() ![]() If your booth space is small, you need to be especially selective in your choice of furnishings. ![]() ![]() Does your signage suffer from a similar problem? Leave plenty of negative space in your signage so the viewer can focus on what is important – unused white space is your friend, not your enemy. Think about the overly busy billboards you sometimes see along a highway – you often can’t tell who the advertiser is, let alone what value proposition is being communicated. Here are some helpful design tips to make sure your booth doesn’t cause attendee overload: Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and modern alternative to busier layouts. Gone are the days when attendees expected to be confronted with stacks of products literature. ![]()
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